Adapt to Preferred Markets:
When selling cross-border, language is very important. Do you speak Italian well enough to deal with a customer issue, question or query? Does anyone in your team speak or you need to hire someone else? You can’t sell in Italy or any other place if you can’t adapt to the local market and that includes understanding the language.
Clarify Your Cross-Border Business Operations:
Compare all available options in terms of payment options, shipping services, business insurance, accounting, returns policy, and etc. Even though you may not use the same approach as for domestic customers, it is absolutely necessary to the options available.