Using international ecommerce platforms to expand your business and sell your items to cross-border shoppers is the best thing you can do for your company! Here are 7 key things you must keep in mind!
If you’ve decided to sell internationally on the internet, we would like to congratulate you on making a smart business decision. When done right, ecommerce can be a lucrative and fulfilling option for micro-enterprises, as well as, sole traders, just as much as for large companies and big brands.
Regardless of your circumstances and current situation, this article, will analyze and summarize 5 things you need to keep in mind if you are starting out in global online retail.


In order for you to achieve international success and boost your profit, you need to know how to properly use your ecommerce platform.
In order words, you need to know how to take advantage of your international ecommerce solution and take your business to the next level:

Start Local but Aim Global:

If you are relatively new to selling online, we advise you to launch your business in your own economic area of the country a few months before going internationally. Consider this as a test run that will allow you to smooth out any technical issues and help you gain valuable customer feedback before exposing your brand to the rest of the world.

Find Your International Market:

There is no need for you to trade or sell in every single country in the world. As a matter of fact, there may be good reasons why you need to find your international market and determine which products and services will appeal to people in specific countries. If you are specialized in selling physical products and not digital items, we recommend you to investigate the speed, cost, and reliability of shipping service providers to all regions and countries.

Keep in Mind that Your Website is Your Brand:

Use your online store and link it to carefully selected social media. You need to keep your website, as well as, your social media profiles accurate at all times. Daily updates are necessary and it is highly recommendable to make this part of your routine. Your online store is your brand and is what will help you attract customers’ attention.

Adapt to Preferred Markets:

When selling cross-border, language is very important. Do you speak Italian well enough to deal with a customer issue, question or query? Does anyone in your team speak or you need to hire someone else? You can’t sell in Italy or any other place if you can’t adapt to the local market and that includes understanding the language.

Clarify Your Cross-Border Business Operations:

Compare all available options in terms of payment options, shipping services, business insurance, accounting, returns policy, and etc. Even though you may not use the same approach as for domestic customers, it is absolutely necessary to the options available.


If you are selling on the web internationally, we encourage you to describe the items as accessible as possible and always answer shoppers queries promptly.
Repeat customers are more likely in specific product categories than others, however, in all categories, repeat customers is definitely a good thing and that is why you should aim to achieve it.
There is nothing better than an email or letter from a customer telling you that you have the best product they have ever experienced.
Take advantage of your ecommerce platform and reach for the world!

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